Shanghai-based budget carrier Spring Airlines is planning to dress its female flight attendants as maids, and their male colleagues as butlers, in what is definitely not a PR stunt.
Spring, last seen offering passengers the option to buy 100,000 yuan cars onboard, announced the move on Weibo.
Flight attendant cosplay? Spring Airlines plans to launch several themed flights to attract passengers this year and the maid costume flights will be the first.
The move has attracted criticism from passengers, Shanghai Daily reports:
Online reaction was swift. The airline should be attracting passengers by making sure flights were on time, offering cheaper tickets and improving services, netizens said, rather than this “excessive way” of gaining public attention.
One microblogger wrote: “The airline should respect their crew members because flight attendants are still quite different from maids and butlers.” He said it would be more acceptable for the airline to ask crew members to wear Chinese formal wear, such as traditional Tang outfits.
Others praised the move, drawing parallels between Spring’s maid flights and Japanese maid cafes. Whatever one thinks of maids and butlers serving you drinks in the sky, it’s certainly not stupider than Taiwan airline EVA Airway’s Hello Kitty flights.