If Poland Spring (Marco Rubio’s choice of bottled water) taught us anything, it’s that you should never miss your social media moment. ZA Cosmetics, whose billboard at the intersection of Huaihai and Maoming roads in Shanghai caught fire yesterday, have the perfect moment to capitalise on what should be just an irritating insurance claim. For God’s sake, the photo doing the rounds on Weibo was even snapped before the company’s url was burned up.
Some ideas for potential slogans*:
ZA Cosmetics, We Can’t Defend Against Fire, But We’ll Defend You From The Six Signs of Ageing
ZA Cosmetics, Smouldering Makeup For Smouldering Women
This Billboard Is On Fire But Look, There’s Our Url, Maybe You Should Visit Our Website
*Not a professional advertising creative.