Chinese actress and UN Environment Programme (UNEP) goodwill ambassador Li Bingbing has filmed five public service announcements to be screened in China as part of the ‘Say No to Ivory and Rhino Horn’ campaign. Li joins WildAid Ambassador Yao Ming, who launched the campaign last month in Beijing with WildAid, Save the Elephants, and the African Wildlife Foundation.
“We are incredibly thankful that Li Bingbing is joining our campaign as a WildAid Ambassador to shift China’s view of ivory and rhino horn consumption,” said WildAid Executive Director Peter Knights. “Due to the ivory and rhino horn trade as many as 25,000 elephants are killed every year and up to 95% of the world’s rhinos have been lost in the past four decades, with the last of the species in Mozambique recently falling victim to poachers. We must act now to save these endangered animals from extinction.”
In the first PSA, ‘War’ (above), Li says: “There is a war in Africa you don’t hear about in the news. A war that kills 25,000 elephants a year, for ivory. A war that sponsors civil wars and criminal gangs, paid for with ivory. But this is a war we can stop, by simply saying no to ivory. When the buying stops, the killing can, too.”