Last week, fast-food giant McDonald’s announced they will be introducing new products to their menus in China.
Set to launch on June 10, the new items include beef and chicken rice wraps and will be offered at all 1,700 McDonald’s restaurant locations across China. Kenneth Chan, chief executive officer of McDonald’s China personally vouched for the quality of the rice to be used in the wraps, even specifying that rice will from Harbin.
Like pretty much every food producer in China, McDonald’s has occasionally been the subject of scrutiny for its food scandals and mishaps.
These new rice wraps are not so outlandish, as McDonald’s has never been shy of playing with their Chinese menus. The curly fries were a memorable feature while the recent double sausage beef burger was noted to be underwhelming on presentation, but overwhelming on calories/shame.
As far as sales go, McDonald’s in China has never been quite able to replicate the success of fast-food counterpart KFC. Colonel Sanders and his secret recipe for deliciousness have dominated the American fast food scene in for years in China. Reasons for this include KFC’s strategy of adopting local foods for their menus, a highly praised marketing strategy.
McDonald’s also announced plans to hire 75,000 new staff in a bid to it expands its presence in China.
[Image credit: Ian Southwell]