Our friends at Time Out Shanghai recently ‘lost’ their phone, placing it on a random street in Shanghai. Any passerby who picked up the phone (many did not) immediately received a text:”Get in the London cab that just pulled up.”
BBDO, who produced the video, explains what happened next:
The cab, a nod to Time Out’s London roots, would carry the phone snatchers around the city to discover places they would have never found on their own. The only communication was through text messages on the phone. The effort was called the “Stolen Phone Tour” and each stop along the way was captured by hidden camera.
Stops included Homies, a tiny American-style hole in the wall breakfast joint; a vintage film collector who shows movies in the back room of a local store; UltraViolet, an unmarked restaurant where each course is served with customized wall projections, scents and soundtracks; the Peace Hotel Jazz Bar, where jazz music first came to Communist China, and where the same band (now in their 80s) plays weekly; Shouning Lu, a street food market favoured by locals; and a private table at Bar Rouge, one of Shanghai’s most exclusive nightclubs along the Bund.