A Chinese developer is in trouble because some fucking babies complained to the Xuhui local government that an advert touting ‘the splendour of the French Concession’ hurt their feelings.
Locals complained about four advertising billboards for a property under construction at Xietu and Hebao. The billboards bore a slogan (in English) saying that the property would display “the splendour of the French Concession”. While this claim is probably false, since the splendour of the French Concession is the buildings that were built while it was the French Concession, it’s hardly worth making a fuss over.
“Colonial control is a bitter and humiliating history in China, and such promotion is using the bitter past of China as a stunt and is very irresponsible,” said a 70 year old man baby surnamed Chen.
The words “French Concession” are humiliating and against mainstream values and banned by law for use in any advertisement, the Xuhui Industrial and Commercial Administrative Bureau said.
In March last year, a pizza restaurant was fined 47,500 yuan for using “French Concession” in an advert.
If the term ‘French Concession’ is so verboten, the Shanghai government might want to remove it from their official guide to the city.
Finally, while the Shanghai Daily is one of the better English-language state controlled papers in this country, occasionally they remind you of their true calling as a propaganda rag with a headline like this: ‘Developer probed for glorifying colonial era‘.
[Image credit: @dale_ellerm]