Suck it, haters. Taking photos of your food before you eat may actually make the meal taste better, according to a new study from the University of Minnesota.
Researchers found that performing a ritual before eating – such as clinking glasses, singing a song, or taking photos – makes you more mindful of what you’re eating, which in turn improves the food’s taste.
In one experiment, researchers recruited 52 researchers and told them to eat a chocolate bar; about half were given instructions on a ritual to follow before eating it. They were told, “Without unwrapping the chocolate bar, break it in half. Unwrap half of the bar and eat it. Then, unwrap the other half and eat it.” The others were just told to relax for a bit, and then eat the candy like a regular person. As it turned out, the people who had done the weird little song-and-dance routine before eating the chocolate ended up saying that they enjoyed it more than those who ate the chocolate normally. They also took longer to eat it and said they would pay more for the chocolate. And this doesn’t just apply to candy: similar experiments in the study were done using lemonade and even carrots.
So next time some asshole restaurateur tries to stop you photographing your food, inform him that you’re making it taste better and also he should fuck off because you’re the customer and you’ll take as many photos as you damn well please.
[Image credit: @chiszeo // Via: Jezebel]