The Cultural Revolution was a wonderful time to be a propagandist, terrible time to be anything else of course, but if your job was to make posters lauding the achievements of the Communist Party, man, you were set for life.
“The CPC delights people.”
“People live a happier life in a socialist society.”
“Reform and opening makes Chinese people’s life sweeter.”
“The CPC is why China is strong.”
The new campaign uses and/or references the work of Feng Zikai, “the father of Chinese cartoons“, who was viciously persecuted during the Cultural Revolution and convicted on trumped up charges (he was rehabilitated in 1978).
Offbeat China has collected some appalled netizens reactions to this “Big Character Poster 2.0” campaign:
Seeing these politically-charged slogans, most netizens feel disgusted. Like one netizen 东东Pierre commented: “When I first saw these ads, I wanted to laugh, but then I threw up.” Another netizen 丰乳翘臀 ommented: “The so-called Chinese dream means nothing but to put all Chinese people into ‘brain-washing’ mode.” Another netizen 嗨玛莎 asked: “Can I sue them for posting fraud advertising?”
One netizen 管鑫Sam even joked: “One of them is totally anti-revolution. ‘Ahead of our mother country is always spring.’ Does it mean that our mother country is now in cold winter?” Another netizen LoveU熊宝 asked: “How is this different from North Korea?”