You’d think a Chinese company more than any other would understand how sensitive maps can be. Huawei has infuriated Pakistani customers by using a map of the country in an Independence Day message which didn’t include Kashmir.
ProPakistani provides a good example of how this has pissed off nationalists:
Company yesterday posted a photo of the Huawei Ascend Mate displaying an image of the map of Pakistan (Image is now removed from Huawei’s Facebook page) along with a Independence Day message. Eerily though, the area of Azad Kashmir wasn’t included inside the green parameters of our boundary, even worse, it wasn’t marked as a disputed area.
Ownership of Kashmir is disputed by Pakistan, India, and China. India controls roughly 100,000 km2, Pakistan 85,000 km2, and China the remaining 37,500 km2. Needless to say, had Huawei included Chinese or Indian territory in it’s map of “Pakistan” then we would be reporting on how Chinese or Indian nationalists were calling for a boycott of the company. What beggars belief is that someone signed off on this as a good PR move in the first place.
[Image via Huawei Facebook (deleted) and Tech in Asia]