Happy Farm, more like sad farm amirite? Renren has shut down the FarmVille precursor four years after it first launched.
At the height of its success, Happy Farm attracted over 23 million daily users. Approximately 15 million white collar workers said they spent more than five hours a day playing the game. Unlike FarmVille, which was tied to Facebook (a move creator Zynga may well regret) Happy Farm was available to play on a number of different platforms. Facebook-clone Renren was the most popular however, due to the social features it added to the game.
Renren’s announcement that Happy Farm has been closed.
Happy Farm developer 5 Minutes went through massive layoffs last year, and Renren is struggling to offload its money-haemorrhaging Groupon clone Nuomi. More than that, as Zynga’s own travails have shown, the craze for repetitive grinding on social games is, if not over, certainly in decline.
Nevertheless, China Real Time reports that the death of Renren’s Happy Farm led to over 500,000 tweets on Weibo as various netizens wistfully remembered the halcyon days of 2009.
[Via: Tech In Asia]