A full page advert in the Southern Metro Daily purporting to be from a mistress telling her lover’s ex-wife to give up on winning him back has attracted outrage online, Xinhua reports.
In the ad which featured in the Southern Metropolis Daily of about 40 Chinese characters, the mistress-turned-wife of a man who convinced her lover to divorce his first wife urged the man’s now-ex to give up on winning him back, saying “a good man only belongs to a woman who can make herself beautiful” and declared her wish that “there won’t be any mistresses in the world”.
The advert attracted much criticism online, particularly after it was revealed that it was a viral campaign by a cosmetics brand.
“Few people would know this was a cosmetics ad,” said Zhang Fuzhong of the Guangdong Xingchen Law Office. “This violated the advertising law and also went against healthy social conduct, especially exerting an impact on the moral standards of minors.”
The Southern Metropolis Daily has yet to comment on the advert, though it has been pulled from the online version of the paper.