Passengers on the Shanghai Line 2 will soon be able to pick up a book in one station, read it while riding the train, and then drop it off again at another station, for free (donations are encouraged but not required). This system will surely be a big hit for those who like reading, but who only like reading small excerpts of books, and who only want to do so while standing in a crowded metal tube.
China Daily thinks this is a fantastic idea, and reports:
The Chinese Academy of Press and Publication released a survey recently that said the general public between the ages of 18 to 70 read 4.39 books in 2012, much fewer than in Western countries. […]
Hujiang.com, an online education provider, and Aizhi, a bookstore chain, joined hands to launch the project last year. It called on people to donate their used books to the 20 Aizhi bookstores at the metro stations.
The program allows Hujiang to publicize its educational program. […]
“You can’t force people to read by regulations [if only!], but it is sensible to encourage people to read,” said Huang Yuning, head of the literature department at Shanghai Translation Publishing House.
Patrons are suggested to donate 1 yuan per book borrowed, and there is no registration requirement to take part in the program.
[Image via PopUpCity]