Hugo Barra, former Google vice president of product management for Android, has joined Chinese smartphone maker Xiaomi, WSJ reports.
Though little known outside of China, Xiaomi is hugely successful in the domestic market. The company’s most recent device –a budget smartphone called ‘Hongmi’ — sold 100,000 units within minutes of going on sale.
Last week, the company announced that its most recent round of fundraising valued it at $10 billion. In the second quarter the company had a 2.5% share of China’s smartphone market according to Analysys International, which tracks sales in the country. By comparison, Apple Inc. had a 4.6% market share, while Lenovo Group Ltd. had a 12.4% share and Samsung Electronics Co. a 18.6% share, according to the company.
In a statement posted on Google Plus, Barra wrote, “I’ll be joining the Xiaomi team in China to help them expand their incredible product portfolio and business globally…I’m really looking forward to this new challenge, and am particularly excited about the opportunity to continue to help drive the Android ecosystem.”
Xiaomi’s dedicated app store, which launched in 2012, recently reached its billionth download.
[Image credit: Hugo Barra]