With Western beverages flooding the Chinese market, it’s about time tequila got in on the action. And while tequila and China might seem to mix as well as westerners and baijiu, the Mexico’s Ministry of Agriculture plans to export 10 million liters of the agave alcohol over the next five years. This would make China the second biggest tequila consumer after the US, Latinos Post reports:
The President of China, Xi Jinping, visited Mexico last June during a trip in which both countries were able to reach agreements and made work links in the Chinese market in order to export the Mexican drink and also pork meat.
Enrique Martinez, head of the Ministry of Agriculture, was in charge of closing deals in China to ensure tequila could reach Asian ground smoothly. The minister said it marked “the beginning of a new trading phase where demand in the food market is of high potential.”.
Milenio explained that the first shipment is loaded with about 6,938 boxes with 9 containers of tequila made with 100 percent agave, which are estimated to have a market value of almost 2.5 million RMB.
So in the coming years, expect to see more and more Chinese wasting away in Margaritaville.
[Image credit: @drinkstudio]