As with Christmas in the west, any lingering tradition or spirituality of Mid-Autumn (Moon) Festival is being traded for commercialism, commercialism, and more commercialism.
Perhaps the most obvious example are literally inedible (rather than almost inedible) mooncakes made from silver or gold which cost over 6,000 yuan a pop. However, according to a survey conducted by Want Daily, even less extravagant gifts are adding up.
About 70 percent of respondents said they spend over 1,000 yuan on gifts, while 25 percent spent more than 5,000 yuan on posh mooncakes and other presents this year.
Fong Jicai, president of Chinese Folk Literature and Art Society, says that the nature of the festival — celebrating the fullest moon of the year by moon-gazing with friends and family –has been overshadowed by the gift-giving culture. Just like how celebrating the birth of Santa Claus at Christmas has been overshadowed by covering your house in flashing lights.
[Image credit: @chooyutshing]