Starbucks has confounded its critics and managed to get a tea-drinking culture to drink more coffee.
By early next year, China will become Starbucks’s second-largest market with its 1,000th store to open before the end of 2013.
Starbucks is expanding heavily in China, with recently announcements of the opening of two iconic flagship stores and a new, 24-hour location as the coffee chain experiments with the interior and exterior designs in a bid to appeal to the Chinese customers.
Starbucks have catered to the Chinese market with special developed flavors, such as green tea-flavored coffee drinks, Red Bean Frappuccino and even serves mooncakes during the Mid-Autumn festival.
“China is our ‘second home’ market outside of the US,” says John Culver, Starbucks Group President of China and Asia Pacific.
With more than 1.2 billion people, the size of China’s market is more than three times the US, he says.