If there’s one thing cigarette companies are good at—other than destroying your lungs—it’s effective, albeit not necessarily true, branding and marketing.
Nine in 10 children in China can identify a cigarette logo, according to a study by Pediatrics amongst five and six year olds in six countries that include Brazil, China, India, Nigeria, Pakistan and Russia where adult smoking rates are the highest.
The highest recognition rates were in China, where 86 percent of children could identify at least one cigarette brand logo.
“In China, on average, kids knew almost four out of eight of the brands,” lead author Dina Borzekowski of the University of Maryland said.
The World Health Organization has a Framework Convention on Tobacco Control that is signed by 168 countries that demands for limiting the advertising and marketing to children. “The problem is in low and middle income countries, I don’t think there is good regulation. So even though the laws are on the books, they may not be adhered to,” Borzekowski said, which is a pretty spot-on analysis for China.
[Image via:Shanghai Style File]