WildAid’s ‘I’m Finished With Fins‘ (‘我与鱼翅说再见‘) campaign is currently trending on Weibo, as netizens post photos of themselves with their hands over their mouths promising never to eat shark’s fin soup (like they could afford it in the first place, amirite?).
Shark’s fin soup has been having a tough time of it recently, with it being banned at official banquets in Hong Kong and (thanks to Xi Jinping’s austerity campaign) in many mainland provinces. The lack of wealthy idiots wanting to eat tasteless gunk has led to a relative boom in shark populations.