This poster was reportedly first posted on a Korean social media site and has now been circulating on Weibo. Found at the Shanghai Bona Insun International Theater Complex, the photoshopped image used for Thor: The Dark World, featuring characters Thor and Loki in tender embrace, was made for the purpose of fanfic, but apparently this movie theater truly believed some other subplot was taking place.
The photoshopped image reportedly traces back to Weibo user @bbqfish2012 (now deleted). This is the original, slightly less interesting, poster.
Update: And while we’re at it, here are more fan-made Thor images sent to us by Shanghaiist reader Kastner.