Yesterday’s epic Singles’ Day online shopping event saw US$1 billion spent in its first 50 minutes (many people had filled their digital shopping carts the night before, and then cashed in when the sale started) and totalled US$5.7 billion, or 35 billion yuan in spending before the day was out. This year’s sales earned a massive 83% more than 2012’s, and Tmall alone saw 402 million visitors.
The Alibaba-folliwng Alizila.com reported the mind-boggling stats:
As the sale drew to a close at midnight on Nov. 11, some 171.4 million orders had been placed on Tmall.com and Taobao Marketplace, Alibaba Group’s e-commerce platforms, during the previous 24-hour period. Approximately 21 percent of those orders were placed over mobile devices, up from a mere five percent last year, as users across China took advantage of the free mobile data provided by Alibaba Group. Mobile GMV soared during the 11.11 sale to RMB 5.35 billion more than five times the amount of mobile transactions achieved last year. […]
This year’s 11.11 sale involved over 20,000 merchants, including big brands like Gap and Uniqlo, offering deep discounts on an array of goods. The number of unique visitors to the website also doubled to 402 million.
The top Tmall store by gross merchandise value transacted over Alipay was Chinese smartphone maker Xiaomi, which also accounted for the top four bestselling products of the day.