By Keoni Everington
China is a foreign country; they do things differently here. And that is very true of the internet. Imagine you want to build the next new expat 网站 (wǎngzhàn, website) to compete with the big dogs on the Chinese Internet (网络 wǎngluò)? You could use an overseas hosting company, but you might find your site being blocked by the Great Firewall of China (中国防火墙 Zhōngguó fánghuǒqiáng) and needing a VPN to jump (翻墙 fān qiáng) the wall just to see your own site.
If don’t want to worry about having your site being arbitrarily blocked, you’re going to need to find a Chinese hosting company (托管公司 tuōguǎn gōngsī), and unlike in the US where hosting companies include a whole range of services from server maintenance to tech support, in China you only get a server room (机房 jīfáng) and that’s it. You’ll need to find a separate company or individual to maintain (维护 wéihù) your server (服务器 fúwùqì). They might try to tell you to purchase a virtual server (虚拟主机 xūnǐ zhǔjī) but you’ll have to share the space with lots of other websites. It’s slightly better to opt for the cloud server (云享主机 yún xiǎng zhǔjī) but there are different variants of this and various pros and cons involved. Ultimately, you may find that it’s better still, if you get your own independent dedicated server (独立服务器 dúlì fúwùqì).
If you want the front end (前台 qiántái) of your website to look cool, then you’ll need to hire a designer (设计师 shèjìshī) that creates cutting edge illustrations (插画 chāhuà) for your homepage (首页 shǒuyè), but make sure they don’t end up pixelated (模糊 móhu) when they get uploaded to the site. You can think about putting up videos (视频 shìpín), but you might not want to upload (上传 shàngchuán) too many directly onto your site since it will eat up a lot of your bandwidth (宽带 kuāndài) and take too long to download (下载 xiàzài). For the back end (后台 hòutái), you’ll need some engineers (工程师 gōngchéngshī) that are good with code (代码 dàimǎ) and someone that can properly configure (配置 pèizhì ) your server. In terms of hardware (硬件 yìngjiàn) make sure you have the right memory (内存 nèicún), CPU (中央处理器 zhōngyāng chǔlǐ qì), and storage space on the hard drive (硬盘 yìngpán).
When choosing a domain (域名 yùmíng), think of a name that will result in a easy to remember URL (网址 wǎngzhǐ). Once you buy your domain, and when it goes live (上线 shàngxiàn), you must make sure to resolve (解析 jiěxī) your website so it’s bound (绑定 bǎngdìng) to your new domain before the browser (浏览器 liúlǎnqì) can find your website. But before you go live, make sure you test (测试 cèshì) the website on a test server to ensure that every page (页面 yèmiàn) renders properly and doesn’t have any errors (错误 cuòwù). Also check that you don’t have any problems with incompatibility (不兼容 bù jiānróng ) between your website and all the different browser brands and mobile versions such as Firefox, Google Chrome, and don’t forget the venerable old IE 6; it’s still the most popular browser in China!
Another important step that you should tackle early on is to SEO (搜索引擎优化 sōusuǒ yǐnqíng yōuhuà) your website with the right keywords (关键词 guānjiàncí) so that the search engines (搜索引擎 sōusuǒ yǐnqíng) such as Google and Baidu find your site and give it a high rank. Don’t forget that you must have the proper ICP 证 license, to operate your website in China, placed at the bottom of the homepage, otherwise you might get a nasty phone call.
Now you’ve got your website up and running, but it suddenly crashes (崩溃 bēngkuì) for no apparent reason. By the way, you remembered to backup (备份 bèifèn) every day, of course, right? First, make sure it’s not because the Internet itself isn’t down due to the something like the network cable being cut (电缆断了 diànlǎn duànle) from some clumsy construction worker. If the Internet is functioning normally, and if it’s case of the server just freezing up (死机 sǐjī) you can first try to simply reboot (重启 chóngqǐ), but if it keeps happening you might need to try running a script (脚本 jiǎoběn ) to fix the issues with the server. But you might be finding your CPU is reaching overcapacity (耗资源 hào zīyuán) due to hackers (黑客 hēikè) launching denial of service attacks (外部流量攻击 wàibù liúliàng gōngjí); in this case it’s good to making sure you’ve got a good firewall (防火墙 fánghuǒqiáng) up or cloud shield (云盾 yúndùn) setup to intercept (拦截 lánjié) malicious traffic. Also, set it up so that when you log in (登录 dēnglù) to the site it requires a highly secure username (用户名 yònghù míng) and password ( 密码 mìmǎ).
To spread the word about your new website you can start posting blogs (博客 bókè ) on social media (社交媒体 shèjiāo méitǐ). Another strategy is to post viral memes, images (图片 túpiàn, ) and videos on social media like micro blog (微博 wēibó) and WeChat (微信 wēixìn). Make sure you hire some crack staff that can help you increase your followers (粉丝 fěnsī) and find clever ways get them to share (分享 fēnxiǎng), retweet (转载 zhuǎnzài) and comment (评论 pínglùn) on your blog posts.
Here are some useful sentences:
Àn F5 jiàn shuāxīn liúlǎn qì.
Press F5 to refresh your browser.
Qiānwàn bié wàngjì měitiān gēngxīn shùjù bèifèn.
Never forget to backup the database every day.
Wǒ de wǎngzhàn bēngkuì le, qǐng bǎ fúwùqì chóngqǐ yí xià.
My website crashed, please reboot the server.
网络 – wǎngluò, Internet
网站 – wǎngzhàn, website
网址 – wǎngzhǐ, URL
域名 – yùmíng, domain name
中国防火墙 – zhōngguó fánghuǒqiáng, Great Firewall of China
翻墙 – fānqiáng, to jump the Great Firewall of China
服务器 – fúwùqì, server
搜索引擎优化 – sōusuǒ yǐnqíng yōuhuà, search engine optimization (SEO)
浏览器 – liúlǎnqì, browser
备份 – bèifèn, backup
黑客 – hēikè, hacker
崩溃 – bēngkuì, to crash
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