Red Bull is planning to launch its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, Austria’s Kronen Zeitung reported.
“The aim is a selective distribution of Red Bull, limited to urban areas and a target group that knows the brand from abroad. We want to develop a feel for the market and the consumers,” Kronen Zeitung quoted the company as saying.
The company, based near Salzburg, sold 5.2 billion cans of its Red Bull energy drink last year and made sales of 4.9 billion euros ($6.7 billion).
(Not counting the toxic counterfeit ones this past fall, we assume).
Energy and sports-drinks are reportedly starting to replace soft drinks as the go-to beverages in China in response to concerns over China’s rampant health problems like spiking diabetes and obesity rates. Unfortunately, many of these energy drinks are just as unhealthy or even more so than the latter.
Hopefully they’ll at least inspire exercise rather than serve as excuses not to do so like they have in the past.