Previously the subject of negative buzz and a target of skepticism from market investors, popular Chinese director Feng Xiaogang‘s latest flick Personal Tailor came out on top with one of the most successful movie openings ever in China.
According to Hollywood Reporter:
In its opening day on Dec. 19, the movie took around $13.20 million (80 million yuan), with 47,200 screenings and 2.312 million admissions on the first day. Its cume over the first two days was $15 million (152 million yuan), with the movie screening on 57 percent of all screens in China.
This makes it the fastest a 2D movie has reached 100 million yuan in China, breaking the record set by Journey to the West last year.
The comedy is a sequel to the 1997 hit The Dream Factory, both penned by Wang Shuo.
According to the Reporter, the movie’s producers, Huayi Brothers, lost $490 million in value on Wednesday when skeptic fund managers ditched their shares and said it was ‘overpriced’ after attending a special advanced screening. Online critics said the film was cliched and that it was his worst movie ever.
Feng said the cynics only helped to ‘generate curiosity’ among Chinese audiences. “Criticism and compliments have both helped make the film a hot-rod topic,” he said to reporters.
The movie has bits of satire including scenes looking at corruption among government officials, which understandably hit home with audiences. Feng said that satire of this sort in Chinese films is “new territories” and that his efforts to incorporate political critique were “baby steps”.
[Image via Xinhua]