A man in Beijing has been gaining attention from the public for the lengths he will go to promote a property company he works for by handing out ads on the streets to drivers without any shirt on, despite the chilly 2°C (35°F) weather.
The man, who makes 80 yuan (13 USD) a day for handing out ads, covers his upper half with only colorful strips of paper and sunglasses, which he says are “decorations” to “show off his muscles”.
He has worked the job for half a year, and actually prefers the cold weather when he’s out promoting. “I won’t take off my top if the weather isn’t cold, this way is more effective,” he said.
A business model we could all learn from.
By Isabel Quan