This three-minute video promoting the Communist Party of China has been circulating online, informing viewers that the CPC is “with you along the way.”
As the Wall Street Journal reports:
The video appears to be the latest effort by Chinese authorities to invoke soft power through video, though it’s impossible to verify who made it. No credits appear that might identify a producer, and no source is named on Youku, the video-sharing website where it was recently uploaded.
The short video revolves around the theme of the Communist Party as a means for ordinary people to realize their dreams. Unlike historical propaganda, the ad explicitly mentions and displays the “untold challenges” faced by China, with shots of a rubbish dump, traffic jams and industrial smokestacks emitting fumes.
Ordinary people tell the camera their dreams for the future:
A farmer says “I want a good harvest next year.”
A waiter wants to start his own diner.
A woman in a field wants “an azure sky and cleaner water.”
With high-quality production, casting and suitably inspirational footage the ad is also markedly different from the blatant and downright terrible propaganda we are used to seeing come out of Chinese politics.
In fact, we would be surprised if you aren’t a little bit tempted to join the 80 million members of the CPC to “work for everyone’s dream” after watching.
By Maea Lenei Buhre