WidAid just launched its newest “Say No” public service message in China featuring actress Maggie Q, targeting shark fin soup and its impact on the shark population.
According to the official WildAid website:
An estimated 100 million sharks are killed every year with fins from up to 73 million used for shark fin soup, primarily to supply the market in Mainland China. A pair of shark fins can sell for as much as US$700 per kg in Asia. Some shark populations have declined by up to 98% in the last 15 years and nearly one third of pelagic sharks species are considered threatened by the International Union for the Conservation of Nature.
Shark-protection measures have been implemented throughout China resulting in a slight boost in the shark population. Last September, the Hong Kong government announced that shark fin soup would be dropped from the menus at official functions, and employees were banned from eating the dish elsewhere. Chinese central authorities likewise announced at the end of last year that dishes containing shark fins, bird nests and other rare animal product would be banned from official banquets.
Here’s the English version:
In other news, Maggie Q is smoking hot, as evident by these photos provided from the PSA shoot.
Watch: WildAid PSA featuring Prince William, Yao Ming and David Beckham