The owners of a Thai shopping mall chain have apologized after realizing that their poster of a blond woman peeling back one eye (to look more Chinese, of course) may not be the most welcoming way to celebrate a Chinese New Year sale.
The advertisement reads “Good to Be Chinese” and its imagery can only be described as ching-chong-style racist. Bangkok’s Western expat community has gotten the most riled up about this, as the city’s local Thai residents either 1) haven’t seen the slanty-eyed gesture as a racist sign towards Chinese people or 2) don’t care. Our money is on a combination of both.
The mall’s owners have released a statement apologizing for the poster, and it reads:
We are extremely sorry for the lack of judgement in this issue as we did not realize that the gesture of the model in the advertisement would be offensive to the Chinese communities.