Shanghai came in at number ten in the Global Language Monitor’s 10th Annual Survey ranking Global Fashion Capitals, a huge jump up from its spot at number 22 the previous year. The city also took over in becoming the most fashionable city in Asia, according to rankings, followed by Tokyo, Singapore and Hong Kong.
In the newly released report ranking top fashion cities from 2013, New York was titled the Top Global Fashion Capital, followed by Paris, London and Los Angeles at number 4.
Shanghai found itself just barely making it “to what many consider its rightful place” in the Top Ten, and now claims the title as the Top Fashion Capital in Asia, which previously belonged to Hong Kong.
Here’s the Top Ten including each city’s position change from 2012.
1. New York (+1)
2. Paris (+2)
3. London (-2)
4. Los Angeles (+5)
5. Barcelona (-2)
6. Rome (0)
7. Berlin (+3)
8. Sydney (+7)
9. Antwerp (+2)
10. Shanghai (+12)
Asia was pretty well represented in the Top Twenty, with Tokyo coming in at number 11, Singapore at 19 followed by Hong Kong in the 20th spot.
Check out the whole list here.
Shanghai shoppers just outstripped their New York counterparts in luxury good spending, according to a study by ContactLab revealing that the city’s residents spent an average of 1,000 USD on their last purchase, double that of shoppers in New York.
Many Chinese customers, however, are beginning to shun luxury brands like Louis Vuitton because of overexposure, and trend analysts have observed a more self-expressive style developing in recent years, as what happened in the West several decades ago.
A director behind “The Great Style Leap”, an exhibit showcasing China’s steady evolution from brand-obsessed to individualistic fashion, said that the rapidly changing trends can be attributed to social media making fashion inspiration more accessible. Exhibition Director Xu Haiyun said in an interview with Jing Daily’s Liz Flora:
When social media and street style came around, they gave people a new type of fashion influence that was closer to them, that was graspable and more affordable. Maybe it started with copies of brand items at first, but then later, Taobao shop owners developed their own items similar to fashion brands. Sometimes [they had] unique designs, but [the] main point was that it was affordable. All of a sudden, you could jump on a trend with a few clicks on your phone and for a few hundred RMB.
When asked his opinion on the different style trends in cities like Shanghai, Beijing, Guangzhou and Shenzhen, he added:
Shanghai has the longest history of foreign influence, so 10 years ago, they were clearly ahead. Now it’s less prominent. Beijing has definitely caught up, and cities like Guangzhou and Shenzhen have developed quickly during the last few years. Other than those, there is not really any other city in China to mention. I think because of Beijing’s history as a center for art and culture, people therefore dress a little differently—more complex, maybe. Shanghai is a little more Western, whereas Guangzhou and Shenzhen feel more original and Asian.
Previously on Shanghaiist: American Apparel’s Dov Charney likens wealthy Chinese to 1950s Jews