A Chinese dating site called Baihe recently aired a TV ad showing an elderly grandmother continually nagging her granddaughter to get married, by the end of which, the young woman gives in and concludes that she doesn’t ‘have time to be picky anymore’.
Netizens called out the commercial for promoting the perception that younger generations should feel pressured to marry as to appease the expectations of their parents or grandparents. As we’ve seen in the past, familial pressure for one to find a husband or wife proves a heavy burden to bear.
The ringing theme of the ad is “Because of love, do not wait”. The commercial shows a young woman being badgered by her grandmother about getting married each time she visits. She finally realizes that she has “no time to be picky anymore,” and eventually returns to her grandmother’s side in a wedding dress with a husband in tow.
Online user comments (via ChinaSMACK):
“I cannot help but say this commercial is promoting an irresponsible attitude towards marriage. Marriage is only for oneself, and finding someone suitable, with a similar upbringing, with the same values, with a matching personality is not easy. The foundation for a marriage is economics and love, and every marriage without these two points will only end in tragedy. Why get married? Should you be in a hurry to get married just because of a parent/household elder’s expectations? Whether you get married or not, you should listen to your own heart, as a good marriage comes from waiting.”
“This SB commercial discriminates against women. Whether one gets married or not is their individual freedom. After this many years after liberation, can we just do away with the feudal-style forced marriages? Or are we going to start fining and punishing people if they don’t get married?”
“So the stores are in the business of male prostitutes?”