Taobao retailers, always the opportunists, took advantage of the Olympic ring malfunction during the opening ceremony in Sochi by immortalizing the flawed five rings symbol in T-shirt form.
Online sellers are apparently raking in the renminbi for these #Sochifourrings T-shirts ranging from 20 to 60 yuan. One of the best sellers sold around 250 items in two days, Xinhua reports.
Producers admitted that Russia’s state television doctored the video during the opening ceremony when the fifth Olympic ring failed to transition from its snowflake form.
When the malfunction occurred, the TV station cut to footage from rehearsal (when it worked).
Producers said it was “important to preserve the imagery of the Olympic symbols.”