China’s increased affluence, coveting of processed foods, and “little emperor syndrome” have unsurprisingly become the perfect storm for obesity and diabetes, rates of which have soared the past few years. To combat this, China is rolling out a campaign to improve people’s nutrition (we hope), Xinhua reports:
The guideline said that although the production capacity of food has been strengthened and people’s diet and health has improved, China’s food production cannot meet demand for nutrition.
The government vowed to establish mechanisms to monitor people’s diets, strengthen supervision and information analysis, and intervene in areas or among groups where people are suffering from bad nutrition.
Lack of micronutrients and an excess of fat should be addressed, the guideline urged.
It set goals for the food industry and nutritional health, saying that by 2020, China’s annual grain output will be maintained at 550 million tons or above, the food industry’s annual growth rate of added value will stay at 10 percent or above, and the annual grain consumption per capita will be 135 kg.
The average daily energy intake of people should be between 2,200 to 2,300 kilocalories, with at least 50 percent of energy provided by grain, and energy provided by fat comprising no more than 30 percent, the guideline added.
A noble cause, which hopefully won’t become the same comedy of errors as the anti-pollution campaign. Or else we could see another crackdown on kebab vendors rather than fast food corps, or a ruling that those with odd apartment numbers are allowed KFC on Mondays, Wednesdays and Fridays while those with even apartments are allowed it on Tuesdays, Thursdays and Saturdays. Or when all else fails, a state media article on the “5 surprising benefits of coronary heart disease.”