Everyone’s favorite professional-social-network/unwanted-inbox-filler LinkedIn is coming to China in a big way, with a Chinese language site that the company hopes will attract 140 million new users. Unless you’ve been living under a rock (or without a VPN) you may be familiar with the fact that foreign social networks aren’t exactly encouraged by the Chinese government, and LinkedIn has already had to face some tough decisions.
LinkedIn CEO Jeff Weiner recently spoke to the Wall Street Journal about the service’s expansion into China, where he said that, “We are strongly in support of freedom of expression and we are opposed to censorship, [but] that’s going to be necessary for us to achieve the kind of scale that we’d like to be able to deliver to our membership.”
In other words, freedom is nice and all, but if you think we’d lose money over the piddling Enlightenment, you’ve got another thing coming. Weiner went on to explain that the company is currently figuring out the “logistics” of censorship, and that “we’re going to have a much better understanding of those requirements in the weeks and months ahead.”
If all goes well, LinkedIn hopes its new simplified-Chinese website will boost the service’s user-base by 50%, without a single rumor-monger.
[Image via LinkedIn Blog]