Actor Johnny Depp arrived in Beijing this week to promote his next movie, “Transcendence” to the Chinese public. Since the Chinese movie market became the second biggest in the world behind the U.S., more and more Hollywood actors are visiting the country during their campaigns. The L.A. Times reports:
“The upcoming Johnny Depp sci-fi movie “Transcendence” will debut in China on April 18, the same day it’s released in the U.S., Chinese company DMG Entertainment said on Monday. China is also getting an exclusive 3-D version of “Transcendence,” the directing debut of Christopher Nolan’s longtime cinematographer Wally Pfister.
Getting the movie to Chinese audiences at the same time as American moviegoers is a growing trend and a key tactic for DMG, which is handling distribution for “Transcendence” in China, the world’s second biggest film market behind the U.S.
Mainland China’s box office rose 33% in the first quarter to $1.13 billion, Shanghai film consulting firm Artisan Gateway said Tuesday. That’s more than the take for all of 2009, and second in the world only to the U.S.”
On the same trend, actors Andrew Garfield, Emma Stone and Jamie Foxx visited Beijing last week promoting “The Amazing Spider-Man 2,” and Samuel L. Jackson, Scarlett Johansson and Chris Evans endorsing “Captain America: The Winter Soldier”.
Jonny Depp declared in a press conference that he could “live here easily; It is a warm experience.” The Jack Sparrow portrayer also said he would be more than happy to return to China for the launch of Shanghai’s Disneyland, which will feature a major Pirates of the Caribbean attraction.
Here’s another story of Hollywood actors promoting their movies to the Chinese public.
By Andreea Dragut
[Photo via Hollywood Reporter]