If you haven’t noticed, the current warning labels on cigarettes aren’t exactly dissuading China’s tobacco fiends. So the World Health Organization is pushing for Chinese cigarette warnings to depict graphic images like black lungs. Though considering that gym trainers still smoke in bathrooms under “no smoking” signs, we suspect anything less than playing Human Centipede 2 on the label, will prove futile. SCMP reports:
Currently, cigarette packs in the country – the world’s biggest tobacco producer and consumer – have labels such as “Smoking is hazardous to your health”, but experts say these text warnings are no longer reducing smoker numbers, without giving specifics.
Dr Bernhard Schwartlnder, a WHO representative in China, told the state news agency that smokers had a better chance of noticing graphic health warnings.
China’s government laid down a plan last year to cut the number of smokers to 25 per cent of the population by next year, from 28.1 per cent in 2010. Some cities and provinces have already banned smoking in public places in recent months, but there is little political will to prohibit cigarette ads or switch to graphic packaging.
And as we’ve seen, anti-smoking measures have worked so well in the past.
Though if this does prove fruitful, we definitely propose putting pics of balloon angioplasties and pickled livers on the McDonald’s Big Mac wrappers to help fight the obesity epidemic.