It turns out that the supposed ‘magnum opus’ of social media platforms in China is not as widespread as once thought. Apparently nine out of ten Sina weibo posts come from a user group of just ten million people (probably those people you see out on dates not making eye contact with each other because they’re too busy uploading pics of their cat in hot pants). SCMP reports:
About ten million users generated 94 per cent of all messages on Sina Weibo, according to one study by Fu King-wa, assistant professor at the Journalism and Media Studies Centre at the University of Hong Kong, while some two hundred million other users mostly just “re-tweeted” those posts.
Fu set out to measure Weibo’s real usage by first establishing how many of its users actually post messages. He created an automated program that skimmed through tens of thousands of Weibo accounts to find out whether they had ever been used.
In 58.8 per cent of the accounts he surveyed, Fu found that no post existed as of January 3 this year.If that ratio were true for all accounts, it would mean that roughly 300 million of a total of about 500 million Weibo accounts were empty. These skeleton accounts have either never been used to post messages or have had their posts deleted.
Fu then looked at the 208.7 million accounts which had posts. He found that almost all the posts, 93.8 per cent originated from five per cent, or 10.4 million, of these accounts. The remaining 198.3 million users mostly re-shared these core users’ posts.
When Weibo, formerly known as Sina Weibo, filed for a listing on the Nasdaq stock exchange last week, it sparked a debate about the company’s user figures.
Hmmmmmm. In other shocking China computer news, 200 million Chinese computer users are more or less screwed now that Microsoft has terminated its XP support service.