An estimated 26.4 million Chinese tourists went overseas in the first quarter of this year, up 17 percent from the same period last year, according to the Chinese Tourism Academy. While the level of satisfaction among domestic tourists is the lowest it’s been since 2009 (China’s chronic smog has been cited as one factor), more and more travelers are picking up and skipping across the ocean for holidays.
According to a new report by the CTA measuring Chinese outbound tourism satisfaction, New Zealand is the top-ranked travel destination for Chinese nationals abroad, with a satisfaction rate of 83.40 percent. Right on its tail is the US (83.27 percent), followed by Canada (82.55 percent).
Indonesia, Argentina and Vietnam are the destinations least preferred by Chinese outbound tourists, with the satisfaction index coming in at 76.46 recent, 76.41 percent, and 72.90 percent, respectively. In the mid-range are Korea (despite some Chinese tourists’ sense of insecurity while traveling to the country), Germany and Japan (actually the number one travel destination for China’s wealthy).
The report showed that Chinese tourists were most dissatisfied with the level of safety abroad (one study from earlier this year actually rated North America as the “most dangerous” destination for Chinese tourists), as well as poor Chinese-language service. Landscape and cultural atmosphere were among the services Chinese tourists were most satisfied with.
Meanwhile, the number of inbound visitors to China fell by 3 percent to 31 million, according to CTA. Apparently few were swayed by Chinese tourism agencies’ generous smog insurance offers.
Anyway, here are the top-preferred travel destinations among Chinese outbound tourists:
1. New Zealand
2. United States
8. United Kingdom
10. South Korea
18. South Africa
[Image Credit: fatseth // via WSJ]