Terrible, fat-shaming, discriminative US retail store Abercrombie & Fitch is planning to open over 100 new stores under its A&F and Hollister brands across China within the next decade following the opening of its flagship store in Shanghai on Saturday.
Craig Brommers, Senior Vice-president of Marketing for the Ohio-based company, says that the retailer will be expanding in China, presumably because its US target-market of middle-school students and d-bag frat boys have come to their senses and ditched the brand.
“China will represent the biggest market potential for our brands,” Brommers said. “We are entering with strong brand awareness and we feel the excitement is building to the opening of our new flag-ship store.”
The company also says it’s bringing a “new” niche to the Chinese market called “casual-luxury”.
“Chinese consumers seem to be looking for something a little beyond just blinged-out luxury logos, and we think the laid-back sophistication that A&F offers is timed right,” Brommers said.
The company’s flagship store in Shanghai just opened yesterday. The four-story glass building on West Nanjing Road offers the signature exploited crew of topless men in sandals guarding a door from which overpowering cologne reeking of middle-aged club promoter seeps and suffocates the nostrils.
Here’s some photos from the media preview on Thursday:
[Images via Weibo // China.org]