Last month a New York-based real estate agent got an unsolicited message on WeChat that eventually, without hardly leaving the comfort of the app, led to the signing of a US$13 million apartment deal. That’s the last time we ever ignore unexpected WeChat contact requests.
Yue Emma Hao, the agent, was contacted by an unnamed Chinese millionaire, sent her photos of the apartment via the app, and setup a chat group between herself, the buyer, and their attorneys. The Chinese millionaire eventually purchased two units in Manhattan’s Baccarat Residences, a US$10.25 million three-bedroom and a $3 million one-bedroom.
It’s all thanks to WeChat, as the Wall Street Journal reports:
Ms. Hao has been using WeChat for the past two years and estimates she’s completed seven deals via the app. Though the Baccarat deal is by far her biggest WeChat transaction, she often posts new listings and pictures from open houses on her timeline and leaves voice messages for prospective buyers. “No matter how clients first contacted me, we almost always end up using WeChat at some point,” she says.
While WeChat has helped Ms. Hao gain more clients, she limits her contacts to 500 and blocks people who, for example, ask if she’s single or married. “It’s about quality control,” Ms. Hao says. “Most of my contacts have something to do with real estate.”
The sale itself was conducted through the regular banking routes, although we were all hoping for the biggest WeChat Red Envelope of all time.