In a bid to help tackle China’s seemingly insurmountable fake wine problem, Chinese IT company Invengo and Australian basketball player Andrew Vlahov are devising an app that IDs authentic Aussie wine labels. We’d suggest they create one for all other nations’ shanzai wine labels in China too, but the iPhone probably doesn’t have that many gigabytes. ABC reports:
Mr Vlahov says customers will pay a small premium for a bottle of wine that’s authenticated.
“That’s essentially what we’re trying to do, establish a new benchmark and protocol that’s accepted by Australians and the Chinese.”
The app is used to scan the bottle’s label to truly identify where it has come from, and tracks it’s journey from producer to customer.
Mr Vlahov said the cost to Australian producers and the customers in China would be minimal.
“Wine leaves our country between $5 and $6 a litre but is sold on the shelf at about $25 or $30 a litre.
“The technology application we’re talking about is less than $1 a litre.”
Hopefully the app will prove fruitful seeing how fake wine operations are growing more sophisticated everyday.
And if it is successful, China will also need one for lamb, beef, hairy crabs, oranges, and the list goes on.