China’s blackout period for imported films—an annual time block used by the government to boost local films—is coming to an end, and theaters across the country are ready to roll out some more artless Hollywood sequels and unnecessary remakes, kicking off with the May 4 opening of The Amazing Spider-Man 2.
X-Men: Days of Future Past will be next on China’s screens, opening on May 23 in theaters. Chinese actress Fan Bingbing will play Blink in the movie.
Spider-Man 2 will hold midnight screenings up to May 4, and it will also screen in 4DX theaters, according to The Hollywood Reporter:
The profile of The Amazing Spider-Man 2is high in China, after Andrew Garfield, Jamie Foxx andEmma Stone came to Beijing to promote it, in line with the recent, highly successful practice of Hollywood big names sweeping into the country to meet fans and local press.
X-Men stars are also due to visit China to promote the film, while Chris Evans, Scarlett Johanssonand Samuel L Jackson were recently in town to promote Captain America: The Winter Soldier.
New releases of overseas movies have been halted in the run-up to the Mayday holiday, to give Chinese and Hong Kong movies, which are generally co-productions, a better chance of success.
Meanwhile, homegrown Chinese films My Old Classmate and Donnie Yen’s Ice Man 3D took the top slots at the Chinese box offices this past week, followed by The Winter Soldier (which spawned this adorable li’l fan on Weibo).