Thought that Hong Kong textbook was racist? This Hong Leong Bank advertisement for the HK market has made waves for depicting a bumbling maid in ‘black face,’ Hong Wrong reports.
Or whatever the Filipino/Indonesian equivalent is.
This advert’s purpose is to sell domestic helper insurance, but unfortunately it seems to have become a minstrel show that would make D.W. Griffith proud. Chalk one up for racial harmony, Hong Leong.
To be fair, the ad does seem to reflect Hong Kong attitudes towards domestic help, whose treatment has been likened to that of slaves by Amnesty International.
Perhaps the Malaysian bank was trying to slip in some social commentary. But we kind of doubt it.
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