In Iight of Anti-Chinese riots in Vietnam, the MH370 debacle, and other SE Asian shenanigans, fewer and fewer Chinese are visiting Singapore. To reverse the trend, the Lion City plans to invest 1 million to woo them back.
According to The Straits Times:
After a 14.5 per cent jump in year-on-year arrivals from China in January, numbers have been heading south. Between January and May, Changi handled 1.87 million passengers flying to and from China, down 1.7 per cent against the same five months last year.
Tourism experts said the slowdown has been on the back of political instability in Thailand as well as the disappearance of Malaysia Airlines Flight MH370 which was carrying mainly Chinese travellers.
Singapore has been hit because Chinese tourists who visit South-east Asia typically cover all three countries, they said […].
The Chinese market is key not just for the airport but Singapore’s overall economy, experts said. For the first time, the 1.24 million Chinese who visited in the first half of last year overtook Indonesian visitors as the biggest spenders.
STB [Singapore Tourism Board] figures show they spent almost $1.52 billion, excluding what they spent on sightseeing and entertainment.
The Changi Airport, the STB, Wildlife Reserves Singapore, Singapore’s Lex Travel along with China’s five biggest travel agencies are working together on the five-month-long campaign named “Rediscover Singapore From Your Heart.”
This is a complete 180 from Hong Kong, where many would apparently like to see those dastardly “locusts” (as they call them) leave.
By Aliaume Leroy
[Image via Gyver Chang]