The famous noodle restaurant chain Xibei Youmiancun, part of Xibei group, signed a deal with Zhang Shixin’s family starring in the successful documentary ‘A Bite of China’ to buy all the manual dried noodles produced by the family in the following three years for the
modest sum of six million yuan.
Living in Zhangjiashan town in north China’s Shaanxi province, Zhang’s family descends from a long generation of noodle makers. CRIEnglish.com reports how their presence in the show changed their lives:
Zhang and his wife Xue Shouji have lived an ordinary life through cooking and selling noodles until the screening of the second season of “A Bite of China”, the most successful documentary ever produced in China.
The family has registered a brand and hired employees to expand their business.In a sadly ironic twist, Zhang died the week after the episode featuring him and his relatives was broadcasted in May.
By Aliaume Leroy
[Images via CRIEnglish.com]