The Hotels.com survey of 3,000 Chinese international travelers found that Australia beat France, New Zealand, the United States and Switzerland as number one on their wish list, the Australian Broadcasting Corporation (ABC) reported.
However, the United States, China’s Hong Kong, and Thailand were the top three actual destinations followed by Japan, France, Britain, Italy, South Korea, China’s Taiwan and Malaysia. Australia ranked 11th.
Hotels.com’s regional director Katherine Cole says Australia has what Chinese travelers are looking for in a holiday destination — safety, historical and heritage sites, as well as good food. And most importantly, Australia was rated as the most welcoming towards Chinese visitors.
“In a lot of cases, hotel chains are putting in Mandarin-speaking staff, or providing the Chinese newspaper, translating menus, ensuring that Chinese breakfast is available as 95 percent of Chinese actually eat in hotel when they travel,” she said.
The Chinese are also fast-becoming the top wine tourists in the Land Down Under, as they are on track to eclipse their British counterparts in the number of visits to Aussie wineries.
[Image via cdnd.asiancorrespondent.com]