A tourism company operating a Chinese scenic park featured in the latest Transformers installment is suing Paramount Pictures for its failure to promote the name of the park in the film.
The Wulong Karst Tourism company from Chongqing filed the law suit on Wednesday and is demanding 20.8 million yuan in compensation from the US film studio for failing to “show Wulong scenic park’s name or logo through pictures and actors’ lines, as well as to indicate Chinese Wulong in an obvious landmark sign”.
The tourism company said in a contract with an agency representing the studio that it had promised to pay sponsorship of six million yuan to Paramount and would allow the production crew to shoot there as long as the name of the park was promoted in the film, according to SCMP.
The company has also demanded that Paramount include “Wulong, China” in DVDs and all other versions of the film released in the future.
In June, Pangu Plaza in Beijing demanded that Paramount Pictures remove depictions of its company, citing the studio’s failure to live up to a sponsorship accord and a conflicting English-language contract between the two.
In or out, the film as of last weekend recorded $300 million all-time-high box office takings in China, so it’s no surprise a few opportunistic companies want to get a piece of the pie.