More evidence that shark’s fin soup could be on its last legs/flippers, 85% of Chinese consumers in four cities said they quit the exotic delicacy in the past three years, according to a survey by WildAid.
WildAid attributes this promising statistic to increased environmental awareness (at least among the younger generation) and influence by PSA’s featuring celebs like Yao Ming and Jackie Chan, the WSJ reports. Not to mention the driving force behind it all; Xi Jinping’s anti-extravagance campaign.
To be fair, it’s hard to extrapolate the WildAid statistic to China’s population at large. But there are plenty of other stats that indicate an overall decline in shark’s fin, including a boom in shark populations, bans by hotels and restaurants, and the fact that the Hong Kong to mainland shark fin trade plummeted 90% between 2012 and now.
Of course, there’s always the odd dickhead who will probably undo all the progress by “accidentally” catching a whale shark and making enough shark’s fin soup to feed all of Shandong province, but we digress.