The Ziyang police force in Sichuan recently launched a set of dramatic Hollywood-style action posters in an attempt to woo young men to their ranks. Unexpectedly, the viral campaign has drawn more female applicants than male.
If you’ve ever wanted to be a part of the Avengers or the Bad Boys universe, you may want to consider joining the Ziyang Police Force—at least, that’s how life on the force is portrayed in these movie-like propaganda posters.
In hopes of recruiting 30 more males to their ranks, the Ziyang police force launched the dramatic promotion earlier this month with advertisements purposefully designed in the style of popular American war film posters.
Armored cars, bulletproof vests, and assault rifles are just a few of the props used to attract the attention of starry-eyed young men.
One 23-year-old man interviewed said that when he saw the posters, he impulsively called in to sign up without a second thought. The posters are decorated with slogans like “We need your help to keep the peace in Yanjiang!” and “I protect your well-being!”
Although the police force only sought to recruit males, the promotions unexpectedly attracted many more female applicants than male applicants.
“The posters look like American war films, they’re so cool,” said 21-year-old Wei Wei, a female resident of Yanjiang who attempted to call in and apply.
One of the staff members behind the campaign said to Sichuan Xinhua News: “We’ve been getting so many calls ever since we put out the recruitment posters. Around twenty to thirty of those daily calls are from females who want to sign up. Unfortunately, we’ve had to turn them down because we are only recruiting men at this time.”
The one-week application period lasted from September 9 to the 16.
By Lucy Wang