A property developer in Wuhan, Hubei province purchased 100,000 butterflies for a marketing stunt that went horribly amiss when visitors to the scene continued to chase and grab the butterflies, resulting in thousands of them either being released or left scattered about the ground in a macabre display of broken wings and butterfly carnage.
What began as an innocent butterfly festival escalated into an enclosure of chaos as visitors, over 10,000 within two days, apparently grew tired of simply taking photos of the winged creatures and began trying to catch them with their hands.
Staff members told festival-goers not to touch the butterflies, but it was of no use. Tens of thousands of butterflies either died or were released by people in attendance, organizers said. Others managed to escape the grasp of man’s meddling hand but were left badly battered.
The lifespan of butterflies can vary from a few days to several weeks, depending on the species. Over 800 different species of butterflies were shipped in for the festival.
Any event like this could easily spur a large number of butterfly fatalities, considering such a confined environment hardly promotes a harmonious coexistence between man and nature, but is it really worth it in the name of real estate development?