A Shanghai-based laundry company that paid women to strip down to their knickers on Metro Line 2 as part of a promotional stunt is being fined for disrupting public order.
The video, filmed for Tidy Laundry Co, shows two young women stripping down to their bras and underwear before a man dressed in the company’s uniform gets on the train and bundles up their discarded clothing. The video was made to promote the company’s “service on call” in an “exaggerated way”, Shanghai Daily reports.
The company said the promo was filmed last Wednesday, and that everyone who appeared it in, including train passengers and a protesting middle-aged woman, were all paid actors/actresses.
After the video picked up some momentum online, meddling metro police got involved and announced yesterday that the company would be fined for disturbing public order, although the amount of the fine wasn’t revealed.
Police said that any company producing an advertisement on Shanghai’s Metro network needs permission from relevant authorities. Officers are also working with the industrial and commercial authority to determine whether the company broke advertising regulations stating that adverts should never promote a ‘bad influence on society’.
The company in question apologized after the advertisement received a negative response from the ‘public’.
Here’s the offending video:
[Images via Finance News]