China-based startup Yuemei, an online marketplace for cosmetic surgery, recently received an unspecified amount in Series A funding, Sina Tech reports, as investors are trying to cash in on the country’s growing desire for procedures of the prosthetic kind.
Yuemei has over 1,100 registered practitioners in its marketplace, scattered across mainland China. The site aims to be the starting point for patients, male or female, seeking plastic surgeons, with local listings, prices, and a profile page for each doctor that resembles a personal social media homepage. From there, users can begin a consultation. The site makes money from its listings, rather like eBay does.
Along with surgeon listings, the site offers customer reviews along with before and after pics from users who’ve undergone procedures.
The startup’s biggest obstacle, as TechinAsia points out, is that most patients in China seeking cosmetic surgery don’t trust local surgeons, and instead flock to South Korea to undergo operations under the care of esteemed doctors. You know, for everyone looking to get a proper head-rounding operation.
According to the Korean Tourism Board, almost 10,000 Chinese visitors sought out plastic surgery in Korea in 2012, and travel agencies in China even offer special packages for longer trips to accommodate the procedures.
But that all might change as consultation services are available with the mere click of a button. It’s like online window shopping…for a new chin.